Welcome to the Original Virtual Museum - celebrating Woolworths' century at the heart of British High Street Shopping
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please click a menu button Original Virtual Museum Home Page please click a menu button The Woolworth value store concept is born in the USA please click a menu button Laying the foundations as the first British Woolworth store opens in Liverpool in November 1909 please click a menu button Woolworths rapidly open forty-four stores in Britain and Ireland before facing a World War please click a menu button Bigger, brighter and bolder Woolworth stores in the Roaring Twenties please click a menu button Woolworths go to amazing lengths to keep all prices under sixpence in the Thirties please click a menu button Bravery and defiance during World War II in Woolworths' finest hour. We pay tribute to the sacrifices made and look behind the scenes please click a menu button Redefining the Woolworth brand for modern times in the 1950s, as prices go up and stores get bigger and bigger please click a menu button Superstores in and out of town, a new own brand and the opening of overseas Commonwealth stores during the 1960s please click a menu button Woolworth struggles to keep up during the rapid inflation and change of the 1970s please click a menu button Woolworth stores in more recent times, covering the period 1980-2008 please click a menu button
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Background to the Original Virtual Museum and copyright information about the contents Origins of the firm's legendary pic'n'mix and a century of chocolate, candy and confectionery in the High Street A century of music and entertainment in the High Street from sheet music and gramophone records to CDs and blu-ray discs A century of toys, games and fun in the High Street stores of F. W. Woolworth A century of fashion in the High Street, from paper patterns and sixpenny knickers to an extensive range of award-winning Ladybird clothing A century of cards, pens, pads and books from the shelves of F. W. Woolworth stores Pots and pans, paint and brushes, bulbs and compost and even toiletries - all in High Street Woolworth stores for much of the twentieth century Woolworths pioneered Christmas decorations in the 19th century and supplied presents for our parents, grandparents and great grandparents from their High Street stores Working conditions and pay rates at Woolworths over a hundred years and some of the people behind the brand-name Our cinema, quiz and picture gallery features Visit the new look 21st century Woolworths on line, on the site operated by Shop Direct Group
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Got to believe that it's magic

         

In the 1920s and 1930s Woolworth stores were famous for selling magic tricks. The items were imaginatively designed and simply made, with some designed for conjuring tricks and some for practical jokes. Mass production that they could be offered at unbeatable prices, with 'Nothing Over Sixpence', at the time the equivalent of just 2½p or 10 US Cents - today around £2 or $1.60. Some were just threepence or half this amount.

The products were advertised from time to time in the newspapers and the firm also gave away bright pink leaflets with details of the latest range for people to take home and plan a party. We've reproduced a full four page brochure below, or if you prefer you can download a PDF of the full four-page leaflet. While some of the tricks would look very old-fashioned today, many would be just as clever or just as funny in the 21st Century as they were a hundred years before.

         
The first of four pages from a magic tricks leaflet from the late 1920s
         
The second of four pages from a 1920s leaflet promoting the range of magic tricks available from British Woolworth stores for sixpence or less in the late 1920s
         
The third of four pages from a 1920s leaflet promoting the extensive range of magic tricks and practical jokes that were available for sixpence (2.5p, or roughly 10 cents) from a Woolworth store
         
The back cover of a four page leaflet promoting the range of magic tricks and practical jokes that were available at a Woolworth store in the late 1920s for sixpence or less
         
"Sell a toy, spread some joy"
Frank W. Woolworth - letter to stores. November 1909.
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Fast links to other exhibits in The Original Virtual Museum

Wonders from Woolies

What our great grandparents used to buy   Got to believe that it's magic

The first character merchandise    In and out the windows    The Lion and Albert

There's a war on   Fifty years ago    Mum and dad's toys    The race for space

Cool for School   Woolies by Woolies at Woolies   Eighties and Nineties Toys   

Wooly and Worth    Kids and Celebrations    Century of Toys Video

     

Bonus Items - The History of Chad Valley

Although now owned by the Argos parent Home Retail Group, Chad Valley was
rescued by Woolworths and a key part of the firm's offer for 21 years

Toys for Toffs    TV changes everything

 

Museum Navigation

Toys Gallery Home     Home Page    Interactive

 

If you have enjoyed our Virtual Museum website, why not check out our complete history of Woolworths in a 194 page, richly illustrated paperback book?  A Sixpenny Romance is just £10.99, with free delivery in our on-line shop.
The special DVD, the Wonder of Advertising, is now available in our on-line shop for £7.50 in our on-line shop. A fully illustrated 194 page history of Woolworths, or a selection of professionally authored DVDs in our on-line shop