The Woolworths Museum

A Century of Toys Film

We love Toys - and we couldn't resist getting some of our Museum toys out of their boxes and having a play - it's what kids have been doing for five generations thanks to Woolworths, a tradition which Shop Direct Group continued for a while. The video is presented in HTML5 with video.js. Closed captions are available by clicking the 'CC' button, if you have this feature enabled in your browser.



From 'Values for the Future' (2002). Remastered by 3d and 6d Pictures Ltd for the Woolworths Museum. Sound track elements courtesy of 2|Entertain © Copyright BBC Worldwide Ltd


"Sell a toy, spread some joy"
Frank W. Woolworth, Proprietor


Cinema content at a glance


The Good Ship Lollipop (Sweets)

Century of Toys

Easter Parade (Fashion)

The Last Noël (Xmas)

Video Launch

Advertising and Marketing:

First Commercial

The Wonder of Woolworth

Star Parade


Wannabeee (Wooly & Worth)




The Noughties

Ugly Duckling store transformation 2003

Staff work for Kids First Charity