Welcome to the Original Virtual Museum - celebrating Woolworths' century at the heart of British High Street Shopping
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please click a menu button Original Virtual Museum Home Page please click a menu button The Woolworth value store concept is born in the USA please click a menu button Laying the foundations as the first British Woolworth store opens in Liverpool in November 1909 please click a menu button Woolworths rapidly open forty-four stores in Britain and Ireland before facing a World War please click a menu button Bigger, brighter and bolder Woolworth stores in the Roaring Twenties please click a menu button Woolworths go to amazing lengths to keep all prices under sixpence in the Thirties please click a menu button Bravery and defiance during World War II in Woolworths' finest hour. We pay tribute to the sacrifices made and look behind the scenes please click a menu button Redefining the Woolworth brand for modern times in the 1950s, as prices go up and stores get bigger and bigger please click a menu button Superstores in and out of town, a new own brand and the opening of overseas Commonwealth stores during the 1960s please click a menu button Woolworth struggles to keep up during the rapid inflation and change of the 1970s please click a menu button Woolworth stores in more recent times, covering the period 1980-2008 please click a menu button
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Background to the Original Virtual Museum and copyright information about the contents Origins of the firm's legendary pic'n'mix and a century of chocolate, candy and confectionery in the High Street A century of music and entertainment in the High Street from sheet music and gramophone records to CDs and blu-ray discs A century of toys, games and fun in the High Street stores of F. W. Woolworth A century of fashion in the High Street, from paper patterns and sixpenny knickers to an extensive range of award-winning Ladybird clothing A century of cards, pens, pads and books from the shelves of F. W. Woolworth stores Pots and pans, paint and brushes, bulbs and compost and even toiletries - all in High Street Woolworth stores for much of the twentieth century Woolworths pioneered Christmas decorations in the 19th century and supplied presents for our parents, grandparents and great grandparents from their High Street stores Working conditions and pay rates at Woolworths over a hundred years and some of the people behind the brand-name Our cinema, quiz and picture gallery features Visit the new look 21st century Woolworths on line, on the site operated by Shop Direct Group
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One of the original F. W. Woolworth stores in the USA - Reading, Pennsylvania, pictured in about 1914
 

Little Wonder Records

         

Henry Waterson's Little Wonder records were sold in Woolworths' American stores (along with other five-and-ten cent store chains) for 10 cents. They were single-sided and played at 80 rpm, running for only a minute a side. The grooves were squeezed up to fit them onto such a small disc which reduced the sound quality, but they gave a reasonable sound for the price. To keep the price down they were sold without a sleeve.

At a time when the big record labels (Columbia, Victor and Edison) were fighting to keep the price of ten and twelve inch records up near to a dollar, which kept them out of the price-bracket of most consumers, the ten cent record attracted a whole new audience. As well as being sold in the North American stores, the records have another link with the Company. Many were actually recorded in Columbia's studios on the lower floors of the Woolworth Building in Broadway Place, New York. Click one of these links to hear one of the records.

Little Wonder gramophone records were stocked in some US stores towards the end of the Great War and into the 1920s
         

 

For a great website about Little Wonder Records please take a look at littlewonderrecords.com.

 

Quick Links to other exhibits in the Virtual Museum
 
If you have enjoyed our Virtual Museum website, why not check out our complete history of Woolworths in a 194 page, richly illustrated paperback book?  A Sixpenny Romance is just £10.99, with free delivery in our on-line shop.
The special DVD, the Wonder of Advertising, is now available in our on-line shop for £7.50 with free delivery. A fully illustrated 194 page history of Woolworths, or a selection of professionally authored DVDs in our on-line shop