Welcome to the Original Virtual Museum - celebrating Woolworths' century at the heart of British High Street Shopping
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please click a menu button Original Virtual Museum Home Page please click a menu button The Woolworth value store concept is born in the USA please click a menu button Laying the foundations as the first British Woolworth store opens in Liverpool in November 1909 please click a menu button Woolworths rapidly open forty-four stores in Britain and Ireland before facing a World War please click a menu button Bigger, brighter and bolder Woolworth stores in the Roaring Twenties please click a menu button Woolworths go to amazing lengths to keep all prices under sixpence in the Thirties please click a menu button Bravery and defiance during World War II in Woolworths' finest hour. We pay tribute to the sacrifices made and look behind the scenes please click a menu button Redefining the Woolworth brand for modern times in the 1950s, as prices go up and stores get bigger and bigger please click a menu button Superstores in and out of town, a new own brand and the opening of overseas Commonwealth stores during the 1960s please click a menu button Woolworth struggles to keep up during the rapid inflation and change of the 1970s please click a menu button Woolworth stores in more recent times, covering the period 1980-2008 please click a menu button
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Background to the Original Virtual Museum and copyright information about the contents Origins of the firm's legendary pic'n'mix and a century of chocolate, candy and confectionery in the High Street A century of music and entertainment in the High Street from sheet music and gramophone records to CDs and blu-ray discs A century of toys, games and fun in the High Street stores of F. W. Woolworth A century of fashion in the High Street, from paper patterns and sixpenny knickers to an extensive range of award-winning Ladybird clothing A century of cards, pens, pads and books from the shelves of F. W. Woolworth stores Pots and pans, paint and brushes, bulbs and compost and even toiletries - all in High Street Woolworth stores for much of the twentieth century Woolworths pioneered Christmas decorations in the 19th century and supplied presents for our parents, grandparents and great grandparents from their High Street stores Working conditions and pay rates at Woolworths over a hundred years and some of the people behind the brand-name Our cinema, quiz and picture gallery features Visit the new look 21st century Woolworths on line, on the site operated by Shop Direct Group
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Working for F.W. Woolworth in the 1960s

         

A group of Woolworth assistants, pictured in 1969


In the 1960s the typical salary for a sales assistant was around £6 for a forty hour week, the equivalent of 15p per hour. The school leaving age at the time was fifteen. New recruits joining from school and Saturday staff were paid the lower rate of 7p per hour.

Most staff were full-time and worked their forty hours over four and a half days, including three Saturdays out of four. Stores normally had an early closing day when they shut at lunchtime, giving their people an afternoon off mid-week. The team also included Saturday Staff, who were normally still at school, and could be as young as thirteen. Many obtained permission to work an extra hour or two in the afternoons during the week after school, and during the holidays. With the exception of a few seaside stores, it was illegal to trade on a Sunday.

 

A group of young trainee managers receive instruction from a training officer at Woolworth's Castleton in 1969

 

Most stores operated a personal service model, with a staff member on each counter to serve customers and register sales. Customers were invited to "self-select", picking up the items that they wanted to buy and presenting them to the assistant. The great majority of purchases were paid for in cash.

Most branches had more than twice as many employees in 1965, all working longer hours, than they did in 1995. And, in the days before equal opportunities legislation, the great majority of Managers and Executives were men. A woman Manager was very much the exception rather than the rule. By today's standards the chart below, which was originally published in the Annual Report in January 1958, is shocking for depicting all of the senior roles as being for men and all of the junior ones as being for women.

 

The staffing structure of a typical Woolworth store in the post-war years

 

The personal service model was labour intensive. Until the late 1960s there was very little automation. The stores did everything by hand:

  • The tills didn't add up the value of the shopping; instead staff did this in their heads or by using a 'ready-reckoner table'.
  • Each item of merchandise was counted regularly. The stock on hand was recorded in pencil in a stock book.
  • One or more senior assistants were appointed to the role of 'merchandiser'. They calculated recommended orders for the Manager.
  • The merchandisers used complex fractions to show the stock on hand in boxes and parts of a box, before calculating 'stock commitments', consisting of a sales forecast for each line for the next six weeks. This was also calculated in boxes and fractions.
  • For example if the store had 220 Mars Bars in stock and they were supplied in an outer of 144 bar, this was recorded as 1 76/144.
  • After the manager had checked and confirmed the merchandiser's recommended orders, they wrote these out in long-hand on a company or supplier order form and retained a carbon copy in the store, ready to record the delivery when it arrived.
         
A typical large Woolworth store in the 1960s - the superstore in St Anne's Gate, Manchester (Store 230). Inset there is a team photograph of the full store staff.
       
The picture above shows the branch in St Anne's Gate in Manchester City Centre, which was a typical larger store of the era. We have superimposed a picture of the full store workforce, which was also taken in 1969. The successful and popular superstore was compulsorily purchased by Manchester City Council in 1972 to make way for a redevelopment. Most of the staff transferred to the nearby branch on the corner of Piccadilly and Oldham Street in the City or the Salford store which was also nearby.
       
Recruitment booklet for store staff from the early 1960s. Click the image to download a PDF copy of the whole brochure.

Two booklets were produced, one for store staff and one for Store Management and Executive (Head) Office roles. They set out the opportunities, rules and benefits as well as describing the work.

A Deputy Manager could earn £25 a week (up to four times more than a sales assistant). This was about 60p an hour.

Click either covers to download an Adobe PDF of the full contents.

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Management Careers booklet from Woolworths in 1967. Click the image to download a Adobe PDF of the brochure
         
Recruitment booklet for the opening of the Central Accounting Office in Castleton, Rochdale, Lancashire. The booklet was published in 1965. Click to download a copy of the full brochure in Adobe PDF format.

To make a trilogy, we have also included thea recruitment brochure for the Central Accounting Office in Castleton, Rochdale, Lancashire, from the 1960s. Click the cover to open an Adobe PDF of the full booklet. This includes lots of pictures of the site and explains how each of the main departments, including accounts and finance, systems and the large distribution depot worked. Castleton was one of the last rail-centric distribution centres to open in Britain. The site's railhead received goods from suppliers and was used to despatch goods out to stores across the UK by freight train. During the 1970s it gradually switched to shipping by lorry.

The Castleton workforce celebrated forty years service to the business in 2007; at the time the facility looked set to continue for years to come. It had established itself as the administrative heart of the company and had become a centre of excellence in computing, distribution and human resource management. It also housed an award-winning call centre. Sadly events in 2008 put paid to any plans for a fiftieth birthday at the site, which stands idle at the time of writing.


Woolworths Central Accounting Office in Castleton in 2007, a year before the end.


If you have enjoyed our Virtual Museum website, why not check out our complete history of Woolworths in a 194 page, richly illustrated paperback book?  A Sixpenny Romance is just £10.99, with free delivery in our on-line shop.
The special DVD, the Wonder of Advertising, is now available in our on-line shop for £7.50 with free delivery. A fully illustrated 194 page history of Woolworths, or a selection of professionally authored DVDs in our on-line shop