Welcome to the Original Virtual Museum - celebrating Woolworths' century at the heart of British High Street Shopping
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please click a menu button Original Virtual Museum Home Page please click a menu button The Woolworth value store concept is born in the USA please click a menu button Laying the foundations as the first British Woolworth store opens in Liverpool in November 1909 please click a menu button Woolworths rapidly open forty-four stores in Britain and Ireland before facing a World War please click a menu button Bigger, brighter and bolder Woolworth stores in the Roaring Twenties please click a menu button Woolworths go to amazing lengths to keep all prices under sixpence in the Thirties please click a menu button Bravery and defiance during World War II in Woolworths' finest hour. We pay tribute to the sacrifices made and look behind the scenes please click a menu button Redefining the Woolworth brand for modern times in the 1950s, as prices go up and stores get bigger and bigger please click a menu button Superstores in and out of town, a new own brand and the opening of overseas Commonwealth stores during the 1960s please click a menu button Woolworth struggles to keep up during the rapid inflation and change of the 1970s please click a menu button Woolworth stores in more recent times, covering the period 1980-2008 please click a menu button
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Background to the Original Virtual Museum and copyright information about the contents Origins of the firm's legendary pic'n'mix and a century of chocolate, candy and confectionery in the High Street A century of music and entertainment in the High Street from sheet music and gramophone records to CDs and blu-ray discs A century of toys, games and fun in the High Street stores of F. W. Woolworth A century of fashion in the High Street, from paper patterns and sixpenny knickers to an extensive range of award-winning Ladybird clothing A century of cards, pens, pads and books from the shelves of F. W. Woolworth stores Pots and pans, paint and brushes, bulbs and compost and even toiletries - all in High Street Woolworth stores for much of the twentieth century Woolworths pioneered Christmas decorations in the 19th century and supplied presents for our parents, grandparents and great grandparents from their High Street stores Working conditions and pay rates at Woolworths over a hundred years and some of the people behind the brand-name Our cinema, quiz and picture gallery features Visit the new look 21st century Woolworths on line, on the site operated by Shop Direct Group
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One very special book

 

In Summer 2007 the Directors of the store chain invited the author of the Woolworths Virtual Museum, Paul Seaton, to go a step further a write a book documenting the chain's century at the heart of the High Street. The goal was to get the book onto the shelves in time for the hundredth anniversary in November 2009. There was also a plan to distribute copies to staff and those investors who requested a copy.

 

Virtual Museum and Sixpenny Romance author Paul Seaton


The author was able on his huge archive of pictures and documents, as well as input from colleagues and friends across the business.

Writing had just been completed and signed when the chain collapsed into Administration at the height of the credit crunch. Fortunately Shop Direct Group has revived the brand and taken it on-line, but sadly were unable to save the High Street stores. Many colleagues, customers and journalists, as well as English Heritage asked Seaton to republish the Museum and to rework the book as a permanent memorial to the much-loved store chain. The revised book was published on 5 November 2009, the hundredth anniversary of the first opening in Liverpool. It was followed by this updated version of the Virtual Museum.

 

A Sixpenny Romance, celebrating a century of value at Woolworths by Paul Seaton, published by 3D and 6D Pictures Ltd, ISBN 9780956382702
Paul Seaton's book, A Sixpenny Romance, celebrating a century of value at Woolworths is published by 3D and 6D Pictures Ltd and is ISBN 9780956382702. It is in print and available to order in good bookshops or can be ordered on-line.

You can see a preview of the book and a library of supporting materials on our sister site sixpennyromance.co.uk where there is a link to wwwstores.co.uk where you can order a copy for home delivery. The lavishly illustrated 194 page soft cover book includes more than 100 rare archive photographs, including fourteen colour plates. The publisher's recommended price is £10.99.

 

The early days of Woolworths in the USA, an example page from 'A Sixpenny Romance, celebrating a century of value at Woolworths'

Cartoons drawn by Woolworths staff during World War II, an example page from 'A Sixpenny Romance, celebrating a century of value at Woolworths'

The whole story behind the collapse of Woolworths from 'A Sixpenny Romance, celebrating a century of value at Woolworths' by Paul Seaton

For further previews of the book please visit sixpennyromance.co.uk or to order a copy on-line for £10.99 please visit wwwstores.co.uk

         

Stationery, Cards and Books Gallery

On Paper - 100 years overview     Early US and UK stationery items   The cards our grandparents sent

P-p-p-pick up a Penguin (originally at Woolies)   Picture Histories - all time best seller    World War II Mighty Midgets

Launch of the Biro    Project Books    1980s and 1990s   21st Century    One very special book

Shortcuts to other exhibits

Museum Home Page    Stationery Gallery Home Page    Christmas Gallery      Order 'A Sixpenny Romance'