The Woolworths Museum

The first Ladybird commercials

They premièred in Spring and Autumn 1986.

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Produced in 1986 by Bates Dorland for Woolworths plc and Coates Viyella


Shortcuts to related content


Fashion Gallery


Fashion overview (1909-2009)


Make it yourself patterns and thread


The Ladybird Legend is born


Woolworth's first Ladybird items


History of the Ladybird Company


Building fashion sales (1950-80)


Kids and Celebrations 2002-2009


The Easter Parade


1980s Gallery


F.W. Woolworth buys B&Q


21st Century Shoping in Bristol


Acquisition by Paternoster Stores Ltd


Leveraging the Property Assets


The Cornerstone Strategy


Dixons Takeover Fails


Launch of The Video Collection


Video Launch Trailer


Focus Strategy


Ladybird launch


Introduction of Chad Valley Toys


Parent company decline in the USA


80s Movers and Shakers


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1990s Gallery


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