A window on Christmas past

 

 

Frank Woolworth used to tell his team that the store windows were their advertisements. He always placed his stores at the heart of the High Street, where the town was busiest, and then relied on good displays to lure customers inside.

On this page we've collected together photos of how the window displays changed over a century of bricks and mortar trading, before the brand went on-line.

 

 

 

 

Left: the flagship British store in Church Street, Liverpool at Christmas, 1909