The Woolworths Museum

Mimosa Records (1921-1928)


British MD Fred Moore Woolworth and William Stephenson, Company DirectorWhen he returned home after seeing Little Wonder Records on a trip to the parent company in the USA, William Stephenson tried to persuade his boss, Fred Woolworth, to adopt the idea in Great Britain. Fred was unconvinced. He pointed out that poor people did not own gramophones, and argued that the idea was risky because songs quickly went out of fashion. He felt it would be hard to make a profit on a sixpenny record (2½p) when the market price was 1/3d (one shilling and threepence or about 6½p). He reluctantly agreed to a trial in a few large stores.


Mimosa 5½ and later 6 inch gramophone records were sold in British Woolworth stores from 1921 until 1928

Stephenson approached the Crystalate Recording Company of Tonbridge, Kent to produce a 5½ inch record which he could sell for sixpence. They agreed, and a period of trial and error followed. They tried:

  • a single-sided disc, like a Little Wonder, called the 'M' series. This had only limited success
  • a double-sider, called the 'P' series. This had a copyright-paid title on the reverse and featured unknown artists. It was an instant hit with shoppers, and sold in large quantities.

Despite good sales in the trial, Fred Woolworth felt more could be made on other ranges. He allowed the try-out to continue, but it was only after his untimely death in 1923 the range was offered nationwide.


Crystalate proved to be a good partner. It already recorded and pressed its own records. 10" Imperial discs sold for two shillings, while 5½" Kiddiphone discs were a children's favourite for ninepence (3½p). The sound quality of Mimosa was enhanced by recording the songs again, rather than recycling existing content. We've picked our favourites. Please make your selection, listen and enjoy.


5½" Records from 1921-23

Mimosa P12: Golden Dreamboat (with orchestral accompanimemt)


Mimosa P16: To-mor-row Land (with orchestral accompaniment)


Mimosa P34: In the Days of Tut-ank-amen


Mimosa P38: Yes, we have no bananas


Mimosa P204: Why do short men like tall girls?


6" Records from 1923-28

Mimosa 6 P33A: Ready for Louisville (with orchestral accompaniment)


Mimosa 6 P87A: (A-side track): When The Sahara Sleeps)


Mimosa 6 P87B (B-side track): Morning, Noon & Night


Mimosa 6 P99A: August (We sind deine Haare)


Mimosa 221: Brown Eyes Why Are You Blue



Shortcuts to related content in the Woolworths Museum

1920s Gallery

20s overview

The Property Department

Visit a 1920s store

Opening programme

Supplier partnerships

Woolies' first records

Community Work

"The Girl from Woolworths" movie

Woolworth Wedding song

50th birthday in the USA

Down under and the sincerest form of flattery


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