The Woolworths Museum

In and out the windows

For many years Woolworths bosses considered their stores' windows to be the most important display space of all. Great effort went into designing layouts and dressing the windows as often as twice a week. Our short video shows a few of the toys and leisure displays from the heyday in the 1930s. It's embedded using HTML5 and video.js. Enjoy!


Videography by 3d and 6d Pictures Ltd. for the Woolworths Museum. © Copyright 2002-2022, all rights reserved.


"Sell a toy, spread some joy", Frank W. Woolworth, Proprietor


Cinema content at a glance



The Good Ship Lollipop (Sweets)


Century of Toys


Easter Parade (Fashion)


The Last Noël (Xmas)


Video Launch


Advertising and Marketing:


First Commercial


The Wonder of Woolworth


Star Parade




Wannabeee (Wooly & Worth)








The Noughties


Ugly Duckling store transformation 2003


Staff work for Kids First Charity


Wonders from Woolies


Our great grandparents' toys


It's magic


Character brands


Just window dressing


The Lion and Albert


Wartime Toys


1950s Toys


Mum & dad's toys


The race for space


Cool for School


Woolies by Woolies at Woolies


80s and 90s Toys


Wooly and Worth


Kids and Celebrations


Century of Toys Video



Bonus Items - The History of Chad Valley

Now owned by Argos / J. Sainsbury plc, Chad Valley was revived and developed by Woolworths over a 21 year period


Toys for Toffs, the early ranges


TV changes everything in the 1950s and 1960s