The Woolworths Museum

Fighting Dixons on Television

The primetime commercial clearly targets Stanley Kalms and his investors. 
It never mentions their bid, yet it's credited with saving Woolworth Holdings.
Sir Geoffrey Mulcahy was the first major CEO ever to win against a hostile bid.


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Video by 3D and 6D Pictures Ltd for the Woolworths Museum



Shortcuts to related content


Acquisition of B&Q by F.W. Woolworth & Co. Ltd.


'21st Century Shopping', Concept Store


Paternoster Takeover


Parent Company Decline


Asset redistribution


Exit from Ireland


The Cornerstone Business Strategy


Dixons Takeover Bid Fails


Launch of The Video Collection


Video Trailer


Focus Strategy


Launch of exclusive Ladybird licence


Chad Valley toys launch


Turnaround Team Video


The Lighter Side of the Eighties at Woolworths


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