The Woolworths Museum

Easter Parade Film

Woolworth's 'passion for fashion'

We've tried to show how fashion displays at Woolworth's changed over 99 years in the High Street in this short movie.

We've embedded the film using HTML5 video and video.js. Recent versions of Microsoft IE and Edge,
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Click the 'CC' icon for audio description for the hearing impaired. Enjoy the film!



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Soundtrack: The Palais Royal Dance Band 'Easter Parade' on Eclipse Records 931A from 1934. Videography © Copyright 3D and 6D Pictures Ltd for the Woolworths Museum.


Cinema content at a glance




The Good Ship Lollipop (Sweets)


Century of Toys


Easter Parade (Fashion)


The Last Noël (Xmas)


Video Launch


Advertising and Marketing:


First Commercial


The Wonder of Woolworth


Star Parade




Wannabeee (Wooly & Worth)








The Noughties


Ugly Duckling store transformation 2003


Staff work for Kids First Charity



Shortcuts to other Fashion Content


Fashion overview (1909-2009)


Make it yourself patterns and thread


The Ladybird Legend is born


Woolworths' first Ladybird items (from 1930s Gallery)


History of the Ladybird Company


Building fashion sales (1950-80)


Launch of Ladybird at Woolies


Kids and Celebrations In-Store


Site Navigation


Home Page


Fashion Gallery Home Page


Buy Ladybird On-Line